Five Guys Philosophy
The burgers are made to order — you can choose from 17 toppings. That’s why we can’t do drive-throughs — it takes too long. We had a sign: “If you’re in a hurry, there are a lot of really good hamburger places within a short distance from here.” People thought I was nuts. But the customers appreciated it.
— Jerry Murrell, “How I Did It: Jerry Murrell, Five Guys Burgers and Fries.”
We agree wholeheartedly. Do the right thing, success will follow.