Making Websites Successful.
Do not misunderstand me. I do believe design, usability and code matters. I just believe that they only matter if the fundamentals are already in place. These things improve a solid foundation but are no use in their own right.
Paul Boag may be a clown, but he’s right on the money, so to speak, with this article. Your clients — our clients — deserve more than pretty colors and best code practices. Their business is now more than ever bound up in their web presence. Do everyone a favor, stress that from the project beginning to end.